Facebook豪花10亿美元迎娶Instagram

Instagram于2010年在iOS平台推出以来，凭著高质素又简单易用的相片处理效果极度走红，去年被Apple选为2011年度之App第一位，现时于iOS平台的使用者已超过3,000万人。Instagram在上星期更推出了Android的版本，虽然官方还未正式公布使用人数，相信Android平台的增长速度更为惊人。

如此优秀的平台自然受到其他大公司的青睐，Facebook就抢在Google或Microsoft等公司之前跟Instagram”共谐连理”，以10亿美元的现金和股份进行收购。Instagram的团队将会加入Facebook，继续开发Instagram。根据Mark Zuckerberg的公告，收购后的Instagarm将会独立运作。至于日后的Facebook相片分享能否直接使用Instagram的滤镜效果，现时还是未知之数，但相信两个平台将有更紧密的配合。

Mark Zuckerberg的公告全文如下：

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.
For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.
That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.
We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.
These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.
This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.
We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

 

原文连结

 

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